Job Description
Lead digital marketing for a growing, purpose-driven organisation
Shape strategy and campaigns that deliver real impact
Lead and mentor a small, creative marketing team
About the company
LiveLife Personal Mobile Alarms, specialises in developing innovative health technology to improve the safety and quality of life for their clients. Founded nine years ago, they have grown to service a customer base in excess of 150,000 and their future strategy includes exciting new product and services development. With over 70 full time employees, the team are strongly connected to the organisation’s purpose and genuinely care about the work that they do.
About the opportunity
As Digital Marketing Manager, you’ll lead the marketing function - driving strategy, campaigns, and performance across all digital channels to support business growth.
Reporting to the Chief Executive Officer, you’ll combine creativity and data-driven insight to deliver engaging campaigns that boost awareness, engagement, and conversions.
You’ll also lead and develop a small, committed team of three and work closely with external partners, including a paid search agency. This is a hands-on role with scope to shape and grow the function.
Key priorities:
Lead and mentor a small marketing team, fostering creativity, accountability, and professional growth.
Collaborate with internal teams and external partners to align initiatives, maintain quality, and achieve shared goals.
Develop and deliver integrated marketing campaigns across channels, overseeing creative direction, timelines, and performance to drive brand and business outcomes.
Manage and optimise email marketing and automation to improve engagement, segmentation, and conversion results.
Oversee website content and digital assets to ensure a cohesive, on-brand, and user-friendly online presence.
Monitor performance and market trends to inform strategy and identify growth opportunities.
About you
You’re a hands-on, strategic marketer who thrives on achieving measurable results. You balance creativity with analytics and enjoy leading a team while staying involved in day-to-day delivery. You’re confident in influencing stakeholders, guiding priorities, and building alignment across teams to deliver effective marketing outcomes.
Skills & Experience
Extensive experience in digital marketing, including campaign management and team leadership.
Proficient in ActiveCampaign or similar email automation platforms. Salesforce experience is highly regarded.
Strong knowledge of paid advertising (Google Ads, Meta Ads), SEO and agency collaboration.
Skilled in analytics and reporting (Google Analytics, Meta, email dashboards).
Strong creative judgement and experience overseeing design, copy, and content creation.
Working knowledge of website management (WordPress preferred).
Excellent communication, project management, and organisational skills.
This is a unique opportunity to lead and shape the marketing function within a growing organisation, guiding a small team and contributing to measurable business growth. LiveLife Personal Alarms fosters a culture of innovation, creativity, and collaboration, providing a supportive environment where contributions are recognised and achievements celebrated.
How to apply
To learn more about key responsibilities, company culture and associated benefits of this opportunity, please contact Chelsea Farrar today on 02 4927 2027 or chelseaf@peoplefusion.com.au for a confidential discussion. Alternatively, click "Apply" to submit your covering letter and CV.
Applications Close date: Wednesday 19th November
At peoplefusion we don’t just accept diversity and inclusion - we celebrate it! We strive to create an environment of equal opportunity regardless of race, gender, sexual orientation, gender identity or expression, lifestyle, age, religion or physical ability, and welcome applications from people from all backgrounds. If you require any assistance with your application please don’t hesitate to contact us.
